Using Google Trends to Elevate Your Social Media: How Gold Accents Became the Hottest Interior Design Social Trend of 2024

In today's digital age, crafting blog posts for an interior design business isn't just about sharing inspiration; it's about creating content that resonates with your audience and keeps them coming back. One tool that has revolutionized the way I approach blog writing is “Google Trends.” As interior designers, we know trends evolve fast, and staying on top of them can make or break the engagement we receive online. Google Trends is the secret weapon I use to ensure my blogs are timely, relevant, and ultimately what my audience is looking for.

Why Google Trends is Essential for Interior Design Blogs

Google Trends: Results Page 

Google Trends allows you to see how often specific terms are being searched over a set period, showing how interest in certain topics rises and falls. For those of us in the design industry, this is invaluable. Interior design trends shift quickly, and Google Trends offers real-time data on what people are currently interested in. Whether you're writing about the latest in home renovation, color palettes, or decor, this tool helps you identify hot topics that are likely to drive traffic to your blog.

For example, say you’re planning a post on kitchen renovations. You can use Google Trends to find out if people are currently searching more for "modern kitchen cabinets" or "farmhouse kitchen designs." This allows you to tailor your content accordingly, ensuring it hits the mark with readers who are actively seeking that information.

In my experience, one of the best trends to dive into right now is the color gold in interior design. Gold accents are making a huge comeback, and they’re popping up everywhere from Instagram feeds to high-end showrooms. By incorporating trending topics like this, your blog can capture the attention of readers who are already interested in the subject.

Gold: A Trend Worth Blogging About

The @cosentino (instagram) gold kitchen.

Let’s talk about gold for a moment, because it’s a trend that’s shining brighter than ever. Whether it’s gold-leafed mirrors, gold-finish lighting fixtures, or subtle gold accents on furniture, this hue is the perfect blend of luxury and warmth. It fits seamlessly into modern, contemporary, and even eclectic designs. Gold, with its timeless appeal, works beautifully in nearly any room, bringing a touch of glamour without overwhelming a space.

When I researched "gold interior design" on Google Trends, I found that searches for this term have been spiking over the last few months. This isn't surprising—gold offers both subtle elegance and bold statement-making potential, making it a versatile addition to any home. Blogging about how to incorporate gold into different rooms—like using gold faucets in bathrooms or gold accents in a home office—positions your content as timely and relevant to what your audience is already curious about.

Here’s a tip: make your blog post even more interactive by embedding your own Instagram posts that feature gold accents from past projects. Gen Z, especially, responds to engaging, visual content. By integrating your social media presence with your blog, you give your readers a more immersive experience.

Social Media Posts that Complement Your Blog

Speaking of Instagram, let’s explore how to create posts that align with both your blog content and current trends like gold accents. Instagram is a visual platform, making it the perfect companion to your interior design blog. For each blog post, I recommend creating several social media assets that you can drip out over time to build engagement.

1. Instagram Carousel Post:

@theinteriorstratejist (Instagram)

   - Caption: “Can we talk about gold accents for a second?” Whether it’s a gold-leafed mirror or brass lighting fixtures, this hue adds a touch of elegance to any space. Swipe to see how I’ve been incorporating gold in my latest designs! #InteriorDesignTrends #GoldAccents #ModernLuxury”

   - Carousel images: Showcase a series of 5-6 images featuring gold accents in different rooms—like kitchens, living rooms, and bathrooms.

2. Instagram Reel:

   - Caption: “Gold accents are EVERYTHING right now!  Here’s how to use them to elevate any space. Which room is your favorite? Let me know in the comments! #GoldDesign #TrendingInDesign #HomeDecorInspo”

   - Reel idea: Record a quick, engaging video walking through a room in a house with gold elements—focusing on doorknobs, lighting fixtures, and other subtle details.

3. Instagram Story:

   - Poll: Post a story with a before-and-after shot of a space, asking, “Would you add gold accents to your home? Yes/No.”

   - Swipe-Up Link: If you have enough followers for the feature, link directly to your blog post to drive traffic.

These posts aren’t just about getting likes; they’re about driving engagement and encouraging readers to click through to your blog. As Sarah Thompson (@SocialLivingSpaces), a digital strategist, puts it, "Blogging is about connection. When you align your content with what people want, you establish trust—and trust leads to growth." This is especially true when your blog content and social media efforts work hand-in-hand.

The SEO Boost: Why Google Trends Helps You Rank Higher

Semrush is an amazing tool for SEO take a look! 

Another benefit of using Google Trends is that it helps you optimize your blog for SEO. When you write about topics that are already trending, you're more likely to rank higher in Google searches. By including keywords that people are actively searching for—like "gold interior accents," "modern luxury design," or "home decor trends 2024"—you increase the likelihood that your blog will appear in front of the right audience.

As fellow blogger, Amy Davis (@DesignInfluence) points out, "It’s not about just finding a trend; it’s about discovering how to make it work for your audience." Whether your readers are looking for inspiration for their home office or wondering how to make a small living room feel luxurious, using Google Trends allows you to meet them where they are.

Incorporating tools like Google Trends into your content creation process ensures your blog is always one step ahead. Not only will your posts be timely, but they’ll also resonate with your audience and keep them coming back for more. As Jodie Bell (@HomeHavenbyJodie)says, "The best content isn’t just beautiful—it’s relevant."

With the help of Google Trends and some well-curated social media posts, you can create a blog that engages readers and keeps them inspired, all while ensuring your content ranks higher in search results. Now’s the time to elevate your blog—and your brand—by staying on top of trends and creating content that shines, just like the color gold.

On how to do Google Trend searches…here is a link to show you how to do it from my man, Undatable.. (Quick Watch)