Using Google Trends to Elevate Your Social Media: How Gold Accents Became the Hottest Interior Design Social Trend of 2024

In today's digital age, crafting blog posts for an interior design business isn't just about sharing inspiration; it's about creating content that resonates with your audience and keeps them coming back. One tool that has revolutionized the way I approach blog writing is “Google Trends.” As interior designers, we know trends evolve fast, and staying on top of them can make or break the engagement we receive online. Google Trends is the secret weapon I use to ensure my blogs are timely, relevant, and ultimately what my audience is looking for.

Why Google Trends is Essential for Interior Design Blogs

Google Trends: Results Page 

Google Trends allows you to see how often specific terms are being searched over a set period, showing how interest in certain topics rises and falls. For those of us in the design industry, this is invaluable. Interior design trends shift quickly, and Google Trends offers real-time data on what people are currently interested in. Whether you're writing about the latest in home renovation, color palettes, or decor, this tool helps you identify hot topics that are likely to drive traffic to your blog.

For example, say you’re planning a post on kitchen renovations. You can use Google Trends to find out if people are currently searching more for "modern kitchen cabinets" or "farmhouse kitchen designs." This allows you to tailor your content accordingly, ensuring it hits the mark with readers who are actively seeking that information.

In my experience, one of the best trends to dive into right now is the color gold in interior design. Gold accents are making a huge comeback, and they’re popping up everywhere from Instagram feeds to high-end showrooms. By incorporating trending topics like this, your blog can capture the attention of readers who are already interested in the subject.

Gold: A Trend Worth Blogging About

The @cosentino (instagram) gold kitchen.

Let’s talk about gold for a moment, because it’s a trend that’s shining brighter than ever. Whether it’s gold-leafed mirrors, gold-finish lighting fixtures, or subtle gold accents on furniture, this hue is the perfect blend of luxury and warmth. It fits seamlessly into modern, contemporary, and even eclectic designs. Gold, with its timeless appeal, works beautifully in nearly any room, bringing a touch of glamour without overwhelming a space.

When I researched "gold interior design" on Google Trends, I found that searches for this term have been spiking over the last few months. This isn't surprising—gold offers both subtle elegance and bold statement-making potential, making it a versatile addition to any home. Blogging about how to incorporate gold into different rooms—like using gold faucets in bathrooms or gold accents in a home office—positions your content as timely and relevant to what your audience is already curious about.

Here’s a tip: make your blog post even more interactive by embedding your own Instagram posts that feature gold accents from past projects. Gen Z, especially, responds to engaging, visual content. By integrating your social media presence with your blog, you give your readers a more immersive experience.

Social Media Posts that Complement Your Blog

Speaking of Instagram, let’s explore how to create posts that align with both your blog content and current trends like gold accents. Instagram is a visual platform, making it the perfect companion to your interior design blog. For each blog post, I recommend creating several social media assets that you can drip out over time to build engagement.

1. Instagram Carousel Post:

@theinteriorstratejist (Instagram)

   - Caption: “Can we talk about gold accents for a second?” Whether it’s a gold-leafed mirror or brass lighting fixtures, this hue adds a touch of elegance to any space. Swipe to see how I’ve been incorporating gold in my latest designs! #InteriorDesignTrends #GoldAccents #ModernLuxury”

   - Carousel images: Showcase a series of 5-6 images featuring gold accents in different rooms—like kitchens, living rooms, and bathrooms.

2. Instagram Reel:

   - Caption: “Gold accents are EVERYTHING right now!  Here’s how to use them to elevate any space. Which room is your favorite? Let me know in the comments! #GoldDesign #TrendingInDesign #HomeDecorInspo”

   - Reel idea: Record a quick, engaging video walking through a room in a house with gold elements—focusing on doorknobs, lighting fixtures, and other subtle details.

3. Instagram Story:

   - Poll: Post a story with a before-and-after shot of a space, asking, “Would you add gold accents to your home? Yes/No.”

   - Swipe-Up Link: If you have enough followers for the feature, link directly to your blog post to drive traffic.

These posts aren’t just about getting likes; they’re about driving engagement and encouraging readers to click through to your blog. As Sarah Thompson (@SocialLivingSpaces), a digital strategist, puts it, "Blogging is about connection. When you align your content with what people want, you establish trust—and trust leads to growth." This is especially true when your blog content and social media efforts work hand-in-hand.

The SEO Boost: Why Google Trends Helps You Rank Higher

Semrush is an amazing tool for SEO take a look! 

Another benefit of using Google Trends is that it helps you optimize your blog for SEO. When you write about topics that are already trending, you're more likely to rank higher in Google searches. By including keywords that people are actively searching for—like "gold interior accents," "modern luxury design," or "home decor trends 2024"—you increase the likelihood that your blog will appear in front of the right audience.

As fellow blogger, Amy Davis (@DesignInfluence) points out, "It’s not about just finding a trend; it’s about discovering how to make it work for your audience." Whether your readers are looking for inspiration for their home office or wondering how to make a small living room feel luxurious, using Google Trends allows you to meet them where they are.

Incorporating tools like Google Trends into your content creation process ensures your blog is always one step ahead. Not only will your posts be timely, but they’ll also resonate with your audience and keep them coming back for more. As Jodie Bell (@HomeHavenbyJodie)says, "The best content isn’t just beautiful—it’s relevant."

With the help of Google Trends and some well-curated social media posts, you can create a blog that engages readers and keeps them inspired, all while ensuring your content ranks higher in search results. Now’s the time to elevate your blog—and your brand—by staying on top of trends and creating content that shines, just like the color gold.

On how to do Google Trend searches…here is a link to show you how to do it from my man, Undatable.. (Quick Watch)

Unlocking Luxury: How Email Campaigns Can Elevate Your Interior Design Business (Social Media)

My time in Paris. Oh So Tres Chic!

Hey there, Stratejists!

If you’re in the luxury interior design game, you know that every detail matters—whether it’s the fabric of a couch or the shade of paint on the walls. But what about your marketing strategies? Today, let’s chat about why an effective email campaign strategy is your secret weapon for making a splash in the luxury design world.

My colleague and I working on a new project during my tour at Cosentino

1. Connect with Your Ideal Clients

In the world of high-end interior design, understanding your audience is everything. If you’re targeting affluent professionals—think executives, doctors, and real estate investors—your email campaign is your direct line to them. By zeroing in on demographics like Dallas and Highland Park’s elite, you can craft emails that speak directly to their sophisticated tastes and lifestyle needs. Using keywords like “luxury interior design Dallas” and “high-end residential renovations” ensures that your emails are hitting the right notes.

2. Showcase Your Design Expertise

Luxury clients want to see what you’re capable of—your work needs to dazzle! Your email campaigns are a fantastic way to highlight your latest projects and transformations. Use compelling visuals and phrases like “stunning before-and-after designs” and “exclusive design insights” to draw them in. Show off your craftsmanship with high-resolution images and detailed descriptions that convey the elegance and sophistication of your work.

Just finished my social media presentation @Dovetail Furniture in Los Angeles, CA

3. Engage with Valuable Content

Let’s be honest: luxury clients are inundated with options. Your email should cut through the clutter with engaging content that offers real value. Share tips on “creating a luxurious living space,” “trends in high-end interior design,” and other long-tail keywords that cater to their interests. Personalize your messages to make them feel special, and include clear calls to action like “schedule a free design consultation” or “discover our latest design trends.”

4. Optimize with SEO and Geo-Targeting

To make sure your emails are reaching the right people, you need to blend in some savvy SEO and geo-targeting techniques. Incorporate keywords like “Dallas luxury interior design” and “Highland Park renovation experts” to boost your visibility. Use local hashtags and geo-tags in your content to connect with clients in your target areas. For a real SEO boost, don’t forget to include backlinks to your website’s service pages and blog posts, guiding recipients to more of your stellar work.

5. Build Lasting Relationships

Luxury design is all about relationships and trust. Your email campaigns are a great way to build and nurture these connections. Regular updates, exclusive offers, and personal touches in your emails keep your brand at the forefront of your clients’ minds. Engaging content and consistent communication help turn first-time clients into loyal fans.

Wrap-Up

In the luxury interior design industry, where every detail counts, a well-crafted email campaign is more than just a marketing tool—it’s your chance to shine. By connecting with your ideal clients, showcasing your expertise, and optimizing with smart SEO practices, you’ll make your mark and attract the high-value clients you’re looking for. So, let’s get those emails rolling and turn your design dreams into reality!

Until next time, keep designing and keep dazzling!

Warmly,

Nicholas

Reflecting on a Vibrant Los Angeles Design Week Summer Market: A Journey Through Luxury and Innovation

As the Social Media Chair for the Interior Design Society (IDS) Orange County Los Angeles, I had the incredible opportunity to immerse myself in the creative buzz of Los Angeles Design Week Summer Market. From the opening of Outdoor Living 2024 to the grand finale with MOGUL, the week was filled with inspiring events that showcased the best in luxury design and craftsmanship.

11 Ravens: Setting the Stage for Outdoor Living 2024

We kicked off the week with a spectacular morning at 11 Ravens, renowned for their luxury game tables. The showroom's launch of Outdoor Living 2024 was nothing short of impressive. Guests enjoyed mimosas while exploring 11 Ravens' stunning Vitro Ping Pong and Pool Tables. Each piece was a testament to the brand’s dedication to bespoke, modern design, with every table meticulously handcrafted in Los Angeles. Their diverse range of products, from billiards to poker, truly exemplifies their commitment to elegance and functionality.

Thomas Lavin: A Showcase of Global Elegance

Our next stop was TL, where the new Link Outdoor Gallery was a highlight. Scott Lang’s tour offered an in-depth look at the latest in outdoor living, with a refreshing drink and light snacks enhancing the experience. The Thomas Lavin showroom was brimming with international charm, featuring a remarkable array of furniture, textiles, rugs, and accessories. The addition of new outdoor designs from Chivasso, JAB, Jiun Ho, Liaigre, McLaurin + Piercy, and Tatiz was particularly noteworthy, reflecting a global perspective on luxury and style.

MOGUL: A Glamorous Grand Finale

The week culminated in a dazzling finale with MOGUL. Attendees indulged in rosé and summer nibbles while mingling with design aficionados. The exclusive 50% off floor sale was a standout feature, providing a unique opportunity to acquire stunning pieces at exceptional prices. It was the perfect way to end a week filled with inspiration, offering guests a chance to elevate their spaces with luxurious finds.

Overall, Los Angeles Design Week Summer Market was an incredible celebration of design innovation and luxury. As I reflect on the week, I'm filled with gratitude for the opportunity to connect with so many talented professionals and enthusiasts. A big thank you to all the participating showrooms and their teams for making this event unforgettable. Here’s to many more years of celebrating and pushing the boundaries of design!

hashtag#LADesignWeek hashtag#InteriorDesign hashtag#LuxuryLiving hashtag#DesignInnovation hashtag#IDSOC hashtag#11Ravens hashtag#ThomasLavin hashtag#MOGUL hashtag#OutdoorLiving2024 hashtag#DesignExcellence hashtag#LosAngelesDesignWeek hashtag#interiordesignsociety

Unveiling Luxury: Behind the Scenes of the Asset Advisory Real Estate Team and Interior-Tea Blog Video at the Essex House

The pulsating energy of New York City, the sophisticated charm of the Essex House, and the seamless fusion of real estate expertise with interior design finesse—all these elements came together in a visual masterpiece as I embarked on the exciting journey of producing a video for the Asset Advisory Real Estate Team and David Call, Director of Interior-Tea .

Setting the Scene

The Essex House, an iconic landmark synonymous with luxury living by the Marriott Hotel, set the stage for our grand production. From its elegant architecture to the breathtaking views of the city skyline, every detail contributed to the tapestry of opulence we aimed to weave into our video.

The Collaboration: Asset Advisory Real Estate Team and Interior-Tea Blog

The collaboration between the Asset Advisory Real Estate Team and the Interior-Tea Blog was a match made in heaven. The real estate experts brought their in-depth knowledge of the market and a keen eye for investment opportunities, while the interior design enthusiasts added a touch of aesthetic brilliance, turning spaces into dream homes.

Behind the Camera: The Creative Process

As the producer, my role was to capture the essence of this collaboration and present it in a way that would resonate with the audience. The creative process involved meticulous planning, coordination, and an unwavering commitment to excellence.

Scripting the Story

Crafting a compelling narrative was the first step. The script needed to seamlessly integrate the real estate insights with the artistry of interior design. It was essential to highlight not just the properties but also the lifestyle they afforded.

Cinematic Excellence

The visual aspect of the video was of paramount importance. Our team employed state-of-the-art equipment to capture the grandeur of the Essex House and the intricate details of the meticulously designed interiors. Each frame was carefully composed to evoke a sense of awe and aspiration.

Interviews and Testimonials

Bringing in the human element was crucial. We conducted interviews with key members of the Asset Advisory Real Estate Team and the Interior-Tea Blog, allowing them to share their passion and expertise. Client testimonials added a personal touch, showcasing the real impact of their collaborative efforts.

Challenges and Triumphs

Producing a video of this magnitude presented its share of challenges. From unpredictable weather conditions during outdoor shoots to coordinating schedules with busy professionals, every obstacle was an opportunity to showcase our resilience and commitment to delivering excellence.

The Big Reveal

After weeks of meticulous planning, shooting, and editing, the final video was ready for its grand reveal. The unveiling event at the Essex House was a celebration of creativity, collaboration, and the art of luxury living. Clients, industry professionals, and enthusiasts alike gathered to witness the culmination of our collective vision.

Producing a video for the Asset Advisory Real Estate Team and the Interior-Tea Blog at the Essex House was a journey of creativity, collaboration, and celebration. It was an honor to capture the synergy between real estate and interior design, showcasing not just properties but the lifestyle they afford. As the curtains fell on this project, I couldn't help but feel a sense of pride in contributing to a visual masterpiece that epitomizes the essence of luxury living.

A Feast for the Senses: Creating a Fusion of Interior Design and Culinary Excellence with David Call Designs, Thermador Appliances, Capital Distributing Showroom and Modern Luxury

Dallas, TX: In the realm of design and culinary artistry, the convergence of aesthetics and gastronomy can result in a sensory experience unlike any other. Recently, the collaboration between myself, in The Interior Stratejist role, David Call Designs, the epitome of luxury interiors, Capital Distributing Showroom, the powerhouse showroom of all luxurious appliances and bath, Thermador Appliances, synonymous with cutting-edge kitchen technology, and Modern Luxury, the purveyor of sophisticated lifestyle publications, gave birth to an event that transcended the boundaries of creativity. In this post, let's delve into the remarkable fusion of interior design and culinary excellence that unfolded at this unforgettable gathering.

Setting the Stage: I wanted to make sure that this event had impeccable taste and passion. I wanted to create an immersive environments. I envisioned an event that would not only showcase my interior design concepts but also celebrate the art of culinary mastery. The collaboration with David Call Designs, a name synonymous with timeless luxury interiors, set the stage for an event that would seamlessly blend opulence and innovation.

@Thermador for Appliances Inside the Capital Distributing Showroom in Dallas, TX

Innovation in the Kitchen: Thermador Appliances Take Center Stage: To elevate the culinary experience, I chose Thermador Appliances and Lucky Bee Kitchen to be the heart of the event. Renowned for their state-of-the-art kitchen technology, Thermador Appliances brought an element of modernity and efficiency to the gathering. Attendees had the opportunity to witness live demonstrations of these cutting-edge appliances, highlighting the perfect marriage of form and function in the kitchen space from Jenny Castor, chef and founder of Lucky Bee Kitchen.

Culinary Delights Crafted by Master Chefs: Collaborating with renowned chef, Jenny Castor curated by Thermador, the event unfolded as a gastronomic journey. The aroma of expertly prepared dishes wafted through the air, tantalizing the taste buds of attendees. From Thermador's precision cooking technology to the artful plating inspired by David Call Designs and myself, every detail spoke to a harmonious union of culinary art and interior design.

Vision by Me, @theinteriorstratejist and Execution by Jenny Castor, @Luckybeekitchen on Instagram

The Intersection of Design and Taste: Nicholas, David and Jenny seamlessly integrated their latest interior design concepts into the event space. The colors, textures, and furnishings echoed the sophistication of David Call Designs, creating a visual feast that complemented the culinary delights served. Attendees found themselves immersed in an environment where design and taste converged to create an unforgettable atmosphere.

Blake Stephenson, Modern Luxury @blakesteph. David Call, David Call Designs @Callondesign and Jenny Castor, @luckybeekitchen on Instagram.

Unveiling the Latest Trends: A Design Showcase by Modern Luxury and David Call Designs: As the evening unfolded, David and Blake, President of Modern Luxury took the opportunity to unveil their latest design concepts and trends. From innovative use of space to a fusion of classic and contemporary elements, attendees gained insights into the future of interior design. The event became not only a celebration of culinary arts but also a platform for the exchange of ideas and inspiration in the design world.

A Conversation with Tamara Bickel, Business Development for Modern Luxury: Dallas

A Night of Luxury and Networking: With the backdrop of luxurious interiors, state-of-the-art appliances, and exquisite cuisine, the event provided an ideal setting for networking and collaboration. Design enthusiasts, industry professionals, and connoisseurs of culinary arts mingled, fostering connections that extended beyond the boundaries of the event itself.

A Triumph of Collaboration and Creativity: The collaboration between myself, David Call Designs, Thermador Appliances, Capital Distributing Showroom, Lucky Bee Kitchen and Modern Luxury culminated in an event that transcended expectations. It was a triumph of collaboration, creativity, and a shared passion for excellence in design and culinary arts. Attendees left with not only a heightened appreciation for the fusion of interior design and gastronomy but also a sense of anticipation for the innovative possibilities that lie at the intersection of these two worlds.

As the event concluded, it became clear that our collaboration had set a new standard for immersive experiences, where the senses are indulged, and creativity knows no bounds. A feast for the eyes, the palate, and the soul – this event was a true celebration of the art of living well.

Welcome! I’m Nicholas.

It began with an ask. In 2020, I was working on a digital media project as a first responder to the pandemic. I had a conversation with my best friend needing some guidance on his social media presence as an interior designer. Since working in the digital media space for over 10 years. I provided my experience and mentored him throughout the process. The relationship budded and created a new journey that I never that would happen in my lifetime. I went from one person just working in the interior design industry to working with companies and other clients within the industry. I figured out if I can just help a creative at a time, we can build community and we all will win. Therefore, I created ‘The Interior Strategjist’

The Interior Stratejist is all about presenting digital media methods for building community within the interior design industry. You can even bring my experience to other industries as well. Remember that everything is connected. As a former full-time womenswear designer and child of a realtor/designer. I’ve spent almost 20 years working in the world of marketing and design to learn whats out there and what we as creatives need to do to build our brands.

Feel free to take time reading through my blog! I’ll have content that I have created and designed with other key industry professionals, videos that I have personally produced, content regarding interior design and my life in general as a stratejist. Welcome to my world. I can’t wait to see all of your journeys!

XX

Nicholas

Design Paradise: Unveiling the Best Inspirational Vacation Spots for Interior Designers to Design and Create

For interior designers seeking inspiration and a change of scenery, the world is filled with captivating destinations that offer not only relaxation but also a feast for the creative senses. What we want to do as interior designers is to look for inspiration that is outside of our comfort zone. In this blog post, I’m complied some cities that you should take the time and explore some of the best vacation spots tailor-made for interior designers looking to recharge their creativity and draw inspiration from diverse cultures, aesthetics, and natural beauty.

Paris, France: The Epitome of Elegance Known as the global capital of art and design, Paris is a haven for interior designers seeking inspiration from timeless elegance. From the historic architecture of the Louvre to the chic boutiques along the Seine, the city's artistic ambiance and luxurious aesthetics provide an ideal backdrop for sparking creativity.

Kyoto, Japan: Serenity in Simplicity Kyoto's minimalist design, rooted in traditional Japanese aesthetics, makes it a captivating destination for interior designers. The city's temples, gardens, and teahouses exemplify the art of simplicity and harmony. The delicate balance of nature and man-made beauty in Kyoto is sure to inspire a sense of tranquility in any designer.

Barcelona, Spain: Modernist Marvels For lovers of modernist design, Barcelona is a treasure trove. Antoni Gaudí's masterpieces like Sagrada Familia and Park Güell showcase innovative and whimsical design elements. The city's vibrant arts scene and unique architectural landscapes offer a rich source of inspiration for those seeking avant-garde ideas.

Marrakech, Morocco: Exotic Opulence Marrakech beckons with its vibrant colors, intricate patterns, and exotic opulence. The city's bustling souks, riads, and historic palaces showcase a blend of Berber, Arab, and French influences. Interior designers can immerse themselves in the world of ornate tiles, rich textiles, and traditional craftsmanship.

Santorini, Greece: Aegean Bliss Santorini's iconic white-washed buildings against the azure backdrop of the Aegean Sea create a picture-perfect setting for designers seeking a touch of Mediterranean elegance. The island's charming architecture, with its curved arches and domed roofs, inspires a sense of simplicity and serenity.

New York City, USA: Urban Innovation The bustling streets of New York City offer a dynamic mix of styles and trends, making it an ideal destination for designers seeking urban inspiration. From the cutting-edge galleries of Chelsea to the historic brownstones of Brooklyn, the city's diverse neighborhoods provide a canvas for endless design possibilities.

Ubud, Bali: Tropical Retreat Surrounded by lush landscapes and ancient temples, Ubud in Bali is a retreat for those seeking inspiration from tropical paradises. The town's artisanal markets, traditional Balinese architecture, and the serene beauty of the Tegallalang Rice Terraces offer a haven for designers looking to infuse nature into their designs.

Copenhagen, Denmark: Scandinavian Chic Copenhagen's reputation as a design capital is well-deserved. The city's commitment to functional, minimalist design is evident in its architecture, furniture, and lifestyle. Interior designers can explore the Nordic aesthetic in the design museums, boutique shops, and the iconic Tivoli Gardens.

Me Taking my Own Journey’s Through the World Design.

Embarking on a vacation with an eye for design can be a transformative experience for interior designers. These handpicked destinations offer a blend of cultural richness, architectural diversity, and artistic inspiration that can rejuvenate the creative spirit. So, pack your bags, and let these design paradises fuel your imagination for your next masterpiece!

Crafting Connections: A Guide to Social Media Community Building for Interior Designers

Left to Right: David Call (@callondesign), Tatiana Ivanova (@ivanovatatiana), Trish Baudet (@trishbaudet), Moi and Danny Russo (@dannyrusso)

In the ever-evolving world of interior design, social media has become a powerful tool for connecting with like-minded professionals, showcasing portfolios, and engaging with a broader audience. Building a thriving community on social platforms is not only essential for expanding your reach but also for fostering meaningful connections within the interior design industry. In this blog post, we'll explore effective strategies for interior designers to build and nurture a vibrant, winning social media community!

• Choose the Right Platforms: Start by identifying the social media platforms that align with your brand and target audience. Instagram and Pinterest are visual-centric platforms that resonate well with interior designers, allowing you to showcase your portfolio, share design inspiration, and connect with a visually-driven community.

• Define Your Niche: Clearly define your niche within the interior design realm. Whether you specialize in minimalist decor, sustainable design, or eclectic interiors, having a distinct focus will attract a more engaged and targeted audience interested in your unique expertise.

• Consistent Branding and Aesthetic: Create a cohesive and visually appealing brand identity across all your social media channels. Consistent branding, including a recognizable logo, color scheme, and style, helps build a strong and memorable presence that resonates with your audience.

• Engage Authentically: Building a community goes beyond posting beautiful images; it's about fostering genuine connections. Respond promptly to comments, engage with your followers' content, and participate in conversations within the design community. Authenticity builds trust and loyalty.

• Share Behind-the-Scenes Content: Invite your audience into your creative process by sharing behind-the-scenes glimpses of your projects, mood boards, and design inspirations. This humanizes your brand and allows followers to connect with the person behind the designs.

• Utilize Hashtags Strategically: Leverage relevant hashtags to increase the discoverability of your content. Create a branded hashtag for your business and participate in popular design-related hashtags to tap into larger conversations and connect with a broader audience.

• Collaborate with Peers: Collaboration is a powerful way to expand your community. Partner with other interior designers, influencers, or brands for joint projects, Instagram takeovers, or collaborative content. This cross-promotion introduces your brand to new audiences.

• Host Challenges and Contests: Create engagement by hosting design challenges or contests that encourage your followers to share their own design ideas. This not only fosters a sense of community but also showcases the diverse creativity within your audience.

• Educational Content and Tips: Position yourself as an industry expert by sharing educational content, design tips, and insights into your creative process. Providing value to your audience establishes your credibility and encourages engagement.

• Encourage User-Generated Content: Celebrate your community by encouraging users to share their own design projects inspired by your work. Repost and acknowledge user-generated content to create a sense of inclusivity and appreciation.

Social media community building for interior designers is a dynamic and rewarding journey. By strategically leveraging platforms, engaging authentically, and fostering connections, you can create a vibrant community that not only appreciates your designs but actively participates in the dialogue. Embrace the social landscape as a space to share your passion, inspire others, and collectively elevate the world of interior design.

Finally, Be clear, be confident and don’t overthink it. Make sure that you include others in your journey as well. We all want each other to win! See you at the next post!

Lights, Camera, Design: A Guide to Crafting Compelling Video Content for Interior Designers

Willie, Willie and Kim Photography and I are Working on a Shoot

“Lights, Camera and Not One Stitch of Makeup On!” One of my favorite lines from the film, Drop Dead Gorgeous. In a visually driven world, video content has become a powerful tool for interior designers to showcase their creativity, share design processes, and connect with a broader audience. Whether you're a seasoned professional or just starting in the field, incorporating video content into your marketing strategy can elevate your online presence and engage potential clients. In this blog post, let's explore the art of creating compelling video content for interior designers.

TOP 10 RULES OF CREATING VIDEO CONTENT! LET’S GO!

• Establish a Clear Purpose: Before hitting record, define the purpose of your video. Whether it's to showcase a completed project, share design tips, or provide a behind-the-scenes look at your creative process, a clear objective will guide your content and resonate with your audience.

• Invest in Quality Equipment: While you don't need a Hollywood-level production budget, investing in decent equipment is essential for producing high-quality videos. A good camera, stable tripod, and adequate lighting can make a significant difference in the visual appeal of your content. ### Big Tip! Don’t spend a ton of money on your social bag! Go to Amazon and find some key components there!###

• Tell a Story with Your Designs: Design is a narrative, and your videos should tell a story. Take viewers on a journey through your projects, highlighting key design decisions, challenges, and the transformation process. This narrative approach not only engages your audience but also allows them to connect emotionally with your work.

• Showcase Before and After Transformations: One of the most compelling aspects of interior design is the transformation. Capture the essence of your projects by showcasing impressive before-and-after sequences. This not only demonstrates your design skills but also adds a satisfying visual element to your content.

• Create Engaging Tutorials and Tips: Share your expertise by creating tutorial videos and design tips. Offer practical advice on topics like color selection, furniture arrangement, or DIY decor projects. This not only positions you as an authority in your field but also provides valuable content that viewers will appreciate.

• Utilize Time-Lapse and Speed-Up Effects: Condense longer processes into captivating time-lapse sequences or speed-up effects. This technique not only keeps your audience engaged but also allows them to witness the intricate details of your work without a time-consuming commitment.

• Incorporate Drone Footage for Spatial Perspectives: For projects with expansive spaces or impressive exteriors, consider incorporating drone footage. Aerial shots provide a unique perspective, offering viewers a comprehensive understanding of the spatial layout and design elements.

• Engage with Your Audience: Encourage viewer interaction by asking questions, responding to comments, and seeking feedback. Engaging with your audience creates a sense of community and encourages viewers to become invested in your content.

• Establish a Consistent Brand Aesthetic: Just like your portfolio or social media feed, your videos should reflect a consistent brand aesthetic. This includes your logo, color scheme, and overall style. A cohesive visual identity enhances brand recognition and professionalism.

• Optimize for SEO: Don't forget the importance of search engine optimization (SEO) for your videos. Craft compelling titles, use relevant keywords in your video description, and add tags that align with your content. This ensures your videos are discoverable by a wider audience.

Video content is a dynamic and engaging way for interior designers to connect with their audience, showcase their talent, and establish a strong online presence. By following these tips and infusing your unique style and personality into your videos, you can create a compelling visual narrative that resonates with clients and design enthusiasts alike. So, lights, camera, design – it's time to bring your creativity to life on screen! Nothing better than all of us winning with amazing content.